Citrine is often called “The Merchant's Stone.” People believed that it would help accumulate wealth and success. According to lore, carrying citrine would attract love and prevent heartbreak. It was believed that it could instill confidence and healing wisdom as well. In addition to attracting wealth, prosperity and success. Citrine imparts joy, wonder, delight and enthusiasm. Raises self-esteem and self-confidence. Stimulates the brain, strengthening the intellect.